FAQ

What is PPC?

PPC stands for “pay-per-click” and refers to a type of online advertising where businesses pay each time someone clicks on one of their ads. These ads are typically displayed in search engine results pages or on social media platforms.

How does PPC advertising work?

PPC advertising works by allowing businesses to bid on specific keywords or phrases that are relevant to their products or services. When someone searches for those keywords, the ads will be displayed in the search engine results page. The cost of each click depends on the competition for the keywords and the bid amount.

What are the benefits of PPC advertising?

PPC advertising allows businesses to reach a highly targeted audience and can drive immediate traffic to their website. It also provides businesses with measurable results, allowing them to track the effectiveness of their campaigns and adjust their strategies accordingly.

What platforms can I use for PPC advertising?

The most popular platforms for PPC advertising are Google Ads and Bing Ads for search engine advertising, and Facebook Ads for social media advertising. However, there are many other platforms available for PPC advertising, such as LinkedIn Ads, Twitter Ads, and Amazon Ads.

How much does PPC advertising cost?

The cost of PPC advertising varies depending on a variety of factors, such as the competition for keywords, the quality score of the ad, and the bid amount. It is typically a “pay-per-click” model, so businesses only pay when someone clicks on their ad. The cost per click can range from a few cents to several dollars, depending on the industry and competition.